When Santa Claus met Bratsgiving

A jolly fellow that champions our favourite festive season, edgier than Santa Claus and more delicious than Christmas dinner…

Enter the legend of Carl the Great Bratsgiver.

Dreamt up by the employees at Johnsonville and brought to life by Droga5, Carl spreads joy across the globe on National Bratwurst Day (August 16 if you didn’t already know) by bringing delicious products to brat lovers everywhere.

Why? “Every year we want it to feel more and more like a real holiday. When you see Carl the Great Bratsgiver out, it becomes a little more real, just as Santa Claus becomes a little more real every time you see him out at the mall,”  said Scott Bell, Group Creative Director at Droga5.

Go Carl.

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