Branded Podcasts: The New Branded Blogs?

Brands are constantly searching for authentic ways to engage with their consumers. Ten years ago, it was through blogs. Five years ago, YouTube. And now… Podcasts? With the success of eBay’s ‘Open For Business, it looks very likely.

Adweek explores the way branded podcasts work, and asks the question – once the boom is over, will fans stay subscribed?

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