Heineken Set Out to Improve Another City

Continuing their ‘Open Your City, Open Your World’ campaign, previously focused on New York City, Heineken is targeting the forgotten Miami Marine Stadium.

Sadly, made redundant by Hurricane Andrew, Heineken is setting out to restore the famous venue. Partnering with a group of Miami-based graffiti artists, the beer brand is working hard to ensure that all of the current graffiti will live beyond the video, mentioning that “Before production started, we shot the entire stadium using 360 spheres [to preserve the art]. That content has since been integrated into the Google Maps API, so people will be able to do a virtual walk-around in the stadium using the street view interface at Heineken.com.” A great way of adding valuable 360 footage into a campaign.

Watch the video here.