JFK Rebrand Warms Up Airport

JFK airport: if you’re a female in a 90’s romcom, it’s the ultimate love declaration destination. If you’re literally anybody else, it’s a pretty cold and confusing place… Up until now.

JFK has introduced a much-needed rebrand; with friendly, helpful signage and a warm typeface. Large uplifting posters with messages like “Have a nice trip!” and “Happy Travels” are moving them away from cold-and-businesslike, and slowly back towards the friendly, romcom-worthy space that they once occupied.

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