Apple reimagines ‘The Red Balloon’

Apple’s new ad for the iPhone 7 appears to take inspiration from the 1956 classic French film, ‘The Red Balloon’, directed by Albert Lamorisse, to highlight the new expressive messaging features available on iOS 10.

Playing in the familiar space of anthropomorphising objects as they engage in everyday life, this particular spot may not be groundbreaking, but it’ll certainly brighten up your Friday.

Read more at Creativity Online