Ronald McDonald In Hiding Over Creepy Clown Craze

As we all know by now, the creepy clowns of the world have taken to the streets. And they’re carrying knives. At night. It’s truly terrifying.

But the one good thing? They seem to have sent the world’s creepiest, redhead into hiding. Farewell, Ronald McDonald. Until we (hopefully never) meet again.

There is one big lesson to be learned from this: brands often forget to evaluate their messaging as a whole, and sometimes key parts of their identity (say, a killer clown) can somehow be carried through the times, simply because they’re not questioned.

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