Facebook to change how video ads are shown and split the profit with creators

Facebook wants to show more ads to people who watch its videos, and start making money for the people who supply those videos. Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds.

For now, Facebook will sell the ads and share the revenue with publishers, giving them 55% of all sales. That’s the same split offered by YouTube, which dominates the online video ad business.

Article source: Recode