Pinterest is pushing to illustrate that it isn’t too late for it to become a go-to platform for marketers. After a slow entry into advertising, Pinterest released a slew of new features last year. And it hasn’t slowed down in 2017. Last week, Pinterest rolled out search ads, and earlier this week it announced more search tools that could broaden the platform’s e-commerce capabilities.
According to Pinterest’s president, Tim Kendall, “people are spending a significant and growing amount of their time on Pinterest doing that, and that is where marketers want to be”.