WhatsApp is the latest Facebook product to clone Snapchat stories

WhatsApp has cloned Snapchat’s popular stories format and is using it to replace its old text-based status messages. The feature begins rolling out to WhatsApp’s billion-plus users today on Android, iPhone, and Windows Phone.

As on Snapchat, WhatsApp stories are posted from an in-app camera. Once you’ve taken a photo, you can adorn it with drawings, text, and emojis. Once you post your story, it appears in a new “status” tab, where your contacts can view it for the next 24 hours. You can reply to friends’ updates directly from the post.
From Facebook’s perspective, adding stories to WhatsApp represents a strategic effort to blunt Snapchat’s growth in markets where the ephemeral messaging app has yet to take root.

Source: The Verge