Facebook introduces personal fundraising tools, donate buttons in Facebook Live for Pages

Facebook announced last week that it is expanding its set of online fundraising tools to include its own GoFundMe competitor, with the added support for personal online fundraisers, starting first in the U.S. The new tool will allow Facebook users to raise money for personal crises and other campaigns — like school or medical expenses, emergency situations, funerals and more. In addition, the company is adding the ability for Facebook Pages to add a “donate” button to their live broadcasts on the network. This is not the first time Facebook has stepped into the fundraising space. In 2015, it debuted a Kickstarter-like feature aimed at nonprofits that allowed them to set up a campaign page, explain their goals and collect cash.