Facebook ‘liking’ emotions ranked in preference within content shown to users

Facebook’s reactions just turned one and the company is finally revealing how its revamped like button impacts your News Feed. After the initial buzz around how brands could more effectively measure the performance of their Facebook channel, a year down the line we now have a better idea of what liking indicates and how Facebook uses this information. It turns out the company weighs reactions — love, haha, wow, sad and angry — over “likes” in determining what content to surface in your News Feed. While “liking” a post signals to Facebook that it’s something you’re interested in and want to see more of, responding with any other sentiment — even a “negative” one like angry — sends an even stronger signal. Regardless of how you may feel about Facebook’s reactions,