Facebook solidifies its reputation as a media platform by increasing original video output

Facebook steadfastly resists categorisation as a traditional media company. Instead, CEO Mark Zuckerberg insists on calling the social network a technology platform—even though nearly half of all American adults get their news on Facebook. These old arguments no longer work, especially as Facebook starts making its own video content. Facebook is developing a “spotlight module” tab within its mobile app that will highlight shows and other longform video content created for the platform. Facebook users will be able to watch these videos through the Facebook mobile app as well as the company’s Apple TV and Samsung Smart TV apps. The new feature reportedly will feature half a dozen video series for 24 hours, then refresh with new videos that include Facebook-funded shows and exclusives from its media partners. The move represents an opportunity for brands to collaborate with the platform in producing original long form content,