Instagram Live Stories finally lands in the UK

British Instagram users are now be able to officially go live within its video content service, Instagram Stories. The image and video sharing site wants to encourage its community to post content “in the moment,” and to broadcast in real-time users simply need to swipe the Stories camera icon at the top of the app and toggle into ‘Live’ mode. Live content will be showcased within Instagram’s Discover tab which suggests content to users based on their viewing history and preferences. Videos will disappear the second the broadcast ends rather than being saved to the app setting it apart from Facebook’s Live function which saves videos long after they are first shot.