Snapchat launches universal search to simplify navigation

Snapchat just made it much easier to navigate the app and find friends, groups, Discover publishers and ‘Our Stories’ with a universal search bar that’s always accessible at the top of the app. The search bar lets you dig out of Snapchat the best content and conversations. For brands looking to make the most of their content published to the addition this offers a better way for it to be found and amplified.