Snapchat continues developing its platform with website-linked Snapcodes

Following a significant platform redesign last week, Snapchat is back with another update to its app, adding the ability to make custom Snapcodes for websites.Like the original Snapcodes, which add a user on Snapchat when viewed in the app, the new Snapcodes will prompt users to open a website when people snap the image. It’s a subtle but powerful move on Snapchat’s part that will no doubt help further attract brands to use the popular sharing network.Furthermore, it strengthens the business case and ROI for brands tempted to deploy the platform,giving it a very tangible call to action for users across the platform.