Instagram incorporates another original Snapchat feature – geostickers in Stories

Instagram updated its apps Tuesday with a new “geostickers” feature in Stories that is nearly the same as — you guessed it — Snapchat geofilters. Debuting first in New York City and Jakarta, Indonesia, the new stickers are tied to specific neighborhoods and landmarks within those cities and are “designed to match the vibe of the location.” Importantly, unlike Snapchat’s filters, which are largely user-generated, Instagram’s geostickers appear to be designed by Instagram — at least for now. It seems likely the company will eventually open up the stickers to more cities, at which point it could expand the sticker collection as well. While this isn’t groundbreaking news in itself, the wider implication is that we are continuing to witness an interchange of functionality and features by big social platforms,