More than 60 percent of Snapchat users skip ads on the platform

Snapchat has been promoting its ad products and encouraging marketers to pay to play. But the ad-supported revenue model doesn’t seem to work well for the platform as it is supposed to be,at least for now. Stats from customer acquisition firm Fluent show that 69 percent of the 3,327 American adults surveyed online skip ads on Snapchat “always” or “often,” and that number goes up to 80 percent among 18- to 24-year-olds,a target group that many marketers want to reach. Although Fluent doesn’t have ad abandonment rate for other social networks like Facebook, Instagram and Twitter,it’s CMO Jordan Cohen thinks that 69 percent is a “big number for ad-supported companies.” And most Snapchat users don’t consume news content on the platform. The survey reveals that 61 percent don’t follow any news organizations on Discover,