Facebook looks set to secure its ‘Live’ functionality from misuse through the coming weeks, by banning misleading uses of its Live video format. The company stated that it’s adding a section to its Live API Facebook Platform Policy that reads “Don’t use the API to publish only images (ex: don’t publish static, animated, or looping images), or to live-stream polls associated with unmoving or ambient broadcasts.”
Videos that violate the policy will have reduced visibility on Facebook, and publishers that repeatedly break the rule may have their access to Facebook Live restricted. There has been growing pressure on Facebook to crack down on fake “Live” videos since January after it announced a list of the top 10 Live videos of 2016 — a number of which weren’t Live but instead just polls or countdowns on a static background.
Facebook’s decision to safe-guard ‘Live’ – viewed as functionality that will dramatically shift how people interact on the platform – demonstrates how seriously the threat posed by users misusing ‘Live’ is; and how much support Facebook is looking to put behind it to ensure more and more of its user base ‘Go Live’ more often.