Instagram to show more adverts by putting them in stories

Instagram has announced that it will start showing adverts within Stories – the slideshows of photos and videos that appear at the top of the app’s feed. The full-screen adverts, which users will be able to skip, will appear as posts in between those from users you follow. Instagram said that 150 million people a day are now using Stories – the same as Snapchat’s last public number. It launched the feature,which bears a striking resemblance to the Snapchat feature of the same name,in August.