Snapchat continues to thrive with over 60% of brands on the platform

The surge of Snapchat continues. Research conducted by L2 has found 427 brands in categories including fashion, auto, beverages and consumer packaged goods across 8 social platforms and details their social activity between January and October 2016. The analysis looks at brands’ own pages and advertising on social networks such as Facebook, Instagram, Twitter and Snapchat. Per the report, 62 brands opened up a Snapchat account between January and October 2016, meaning that 64% of marketers have adopted the app.