The rising influence of branded podcasts

If 2016 was the year when we fell in love with podcasts,2017 is certainly the year when brands begin to efficiently tap this actively engaged medium. Industry observers expect that branded content in podcasting will more than double in 2017. Furthermore,Panoply, a leading podcast-advertising network which made its first branded podcasts for HBO,has already made more than 100 branded podcast episodes across more than 20 advertisers with many more scheduled for brands through this year.