Twitter’s streaming video news deal with Bloomberg was just the first of more than a dozen content partnerships that it’s announcing. The company unveiled the full slate at the NewFronts, where online publishers pitch their content to advertisers at the start of this week. Twitter has been ramping up its live video efforts over the past year, most noticeably in the pro sports world. Eventually, according to CFO and COO Anthony Noto, the company plans to air live video 24 hours a day, seven days a week — in fact, it sounds like two of these deals already get Twitter to that goal.
With a diverse roster ranging from a BuzzFeed launching a morning news show called MorningFeed, to the NFL extending its live streaming relationship with Twitter now include exclusive daily programming the list of Twitters Live partnerships is not only impressive but seems to include such a diverse range of content proposed that it will surely begin to lure lapsed users back to the platform.