Twitter is working with the world’s top concert promoter, Live Nation, to become exclusive partner for live streaming video of its concerts. Artists including Train, Portugal The Man, August Alsina, and Marian Hill are stated to have shows streamed on Twitter. The first will be Zac Brown Band’s performance that will air on Saturday May 13th.
With over 200 premium live video partnerships, Twitter is in a position to begin live streaming content that its users could formerly only use 140 characters to comment on. So basically, anything that people talk about, that looks good on camera, Twitter wants streaming in its app. The content could give new or lapsed users a good reason to be on Twitter while also bringing in dollars for lucrative video ads. Twitter has always been where the world dissects the live events everyone watches together on TV. Now it wants to be the channel that streams them too.