Twitter Wants To Stream Live Video Programming 24/7

With the ever increasing dominance of video content for user consumption across digital Twitter has announced its response, with plans to air live video 24 hours a day, 7 day a week inside its apps and desktop site, building on the 800+ hours it aired in the first three months of 2017; with COO and CFO Anthony Noto stating “Our goal is to be a dependable place so that when you want to see what’s happening, you think of going to Twitter.”.

Live video is driving up conversation volume on the platform, and it’s helping Twitter offer the type of 15 and 30 second unskippable video ads for brands looking to use video on the platform as a way to tap engaged users. Becoming an ‘always-on’ video hub fits in with Facebook’s push to make Live a constant and growing source of conversation, and with ‘Stories’ a feature on nearly every big social platform the power and influence of live video seems to be cementing its position as the new form content users engage with and react to.

Source: BuzzFeed