BuzzFeed looks to solidify brand engagement with original video

As Facebook, Snapchat and OTT services seek TV-like programming, BuzzFeed’s production of exclusive shows for its brand platforms seems to be reinforcing the trend; with the premiere of Buzzfeed’s second season of food-centric web series “Worth It” on Facebook and YouTube achieving 3.5 million views within the first 24 hours of its premiere, the payoff is becoming clear.