Instagram now lets you save Live videos for later

Not long after introducing Stories to Instagram, the company added a live streaming feature akin to the one already available on Facebook.Problem is, once a livestream finished, it was gone forever. Now Instagram is letting users save their videos.Once a broadcast has ended, simply click on the Save button on the upper-right corner of the app. The video will still disappear from Instagram itself, but it will be saved onto your camera roll – though there’s nothing stopping you from posting it right back onto Instagram. The implication for brands on the platform is a potential increase in engaged users, increasing brand equity and utility of Instagram when reaching a greater number of consumers locked into the site for a longer period of time.