Facebook’s family of apps are moving in together. Facebook, Messenger and Instagram are each testing a feature that shows notification counters from the other apps and lets you instantly switch between them; ultimately designed to improve cross-platform user experience.
The feature is designed to boost engagement across the apps by using notification jewels to remind users there’s something to see in the other apps. This way if you miss or dismiss an alert when you first receive it, or you don’t get push notifications from every type of activity, you’ll still see that red number lingering in the corner, beckoning your attention.
Essentially, Facebook is leveraging the massive amounts of time consumers spend on their three largest platforms and are using functionality to continuously nudge users to engage with its other platforms – locking in user activity and hopefully generating more engagement.