Facebook’s side-by-side video on News Feed makes video more prominent so it stays with users as they scroll

As Facebook’s news feed increasingly moves from text to video, the social network is rolling out a new feature on desktop that makes clips more prominent. In February, Facebook rolled out a mobile feature called watch and scroll that lets people keep watching organic videos and ads as they scroll through news feeds. Now, the feature is available to all desktop users, meaning consumers who use it can see two videos at once in a news feed, opening up potentially new ad inventory.

As more users, brands and publishers upload video to the platform, Facebook has actively developed more video products and is reportedly in talks with publishers and creators to make TV-quality original programs specifically for the platform, though Re/code reports the time line for those efforts has been pushed back.

Source: AdWeek