Instagram has launched a location Stories feature

Instagram has developed its Stories functionality, by adding a feature which allows users to engage based on location, compiling a collection of user posts that are labeled with a specific city or hashtag. For example, a photo or video tagged with the ‘San Francisco’ location sticker could appear in a location Story with posts from others who used the same “San Francisco” tag.

The improved functionality is of particular benefit to brands looking to strengthen their organic reach across the platform. By compiling location-based Stories, brands are able to join the conversation of an engaged user base and tap a broader pool of Instagram’s audience – opening the possibility for an innovative social stunt through the Stories function.

Source: Recode