Patron – the innovative membership platform that provides business tools for creators to run a subscription content service, as well as for artists to build relationships and provide exclusive experiences to their subscribers or ‘patrons’ – is getting a major update that includes live-streaming capabilities and a new visual design in a bid to diversify its offering and get more people engaging across its network.
One of the additions is a new app called ‘Lens’. The feature – comparable to ephemeral Stories functionality – makes it really easy for creators to give patrons a window into their life and share videos and photos. In addition, Patron is partnering with a streaming company called Crowdcast to enable patron-only live videos, allowing creators the ability to give subscribers early access to posts before they go live more widely.
Recent figures released demonstrate that the platform hosts 50,000 active creators and recently passed one million active patrons, who pay an average of $12 monthly. It’s currently on track to deliver creators $150 million in 2017, compared to $100 million total between its launch in mid-2013 and the end of 2016, with the site revamp aimed at providing a more professional feel.
Source: The Verge