At the start of the month Microsoft launched a completely revamped version of its Skype application, with a new set of features that draws inspiration from messaging rivals, like Facebook’s Messenger app and Snapchat. Meaning? Among other new features, Skype now has its own Stories-like feature, which it’s calling Highlights, as well as a redesign that puts the camera only a swipe away from your chats.
The idea with the revamp is to make Skype a better tool for the sort of communication and sharing that takes place among members of Skype’s more closely connected network, which often includes family and friends. With functionality including improved group chat and bot add-ins, it is clear that the move looks to shift Skype’s current position in the increasingly competitive social media landscape in a bid to draw in a larger and more engaged user base – rather than just as a way to chat to relatives or friends abroad for free.