Snapchat considers revising its ban on brand placements in its original shows

Snapchat may be rethinking its stance against brand placements and partnerships in its fledgling original programming, reportedly entering into discussions around the possibility of allowing more promotional content, with brand integrations, in shows being developed for the platform.

The advertising tie-ins could be allowed in new shows that Snapchat has been cultivating from media partners like A&E Networks, Hearst, Turner, NBC Universal and others publishers. The possible change in policy by Snapchat seems to suggest that new avenues may soon open up for brands looking to tap the platforms engage 18-24 year old userbase – perceived by many as the hardest and most lucrative audience to engage, due to their potential spending firepower in later life with brands that forge relationships with them, sooner rather than later.

Source: Advertising Age