The 6 steps to return a brand to Fame & Glory

Here’s the dirty secret your social agency or content agency won’t tell you – the stats show that just 5% of content online generates 95% of all engagement.

The same is true specifically for videos on YouTube – the top 5% gets the 95% of the attention. This is what the fine folks at the Webbys mean when they say, “awesome or dead.” If you aren’t going to make something awesome, there’s literally no point in making it.

The stats also say that, to combat this problem, 70% of marketers are planning to increase the amount of content they produce in the coming year, and 2/3 of those say greatly increase. Unfortunately, that’s not going help. There are simply too many brands in the world creating too much useless, pointless, meaningless content.

At Impero, we work specifically with tired brands. And, when you’re a tired brand, and you’re facing challenges in terms of declining sales and customers migrating towards other brands, you are never going to just ‘content’ your way out of it. You need to do something different, and something meaningful – and it has to be strategically planned to deliver business results, not vanity metrics like views, shares, or likes.

Here’s some insight into how the team work at Impero…

1. If you’re losing, you need to grow the brand.

Brand growth comes from new consumers (Not the loyalty of old ones). Therefore, you need to find new consumers to put your brand back on the map. Find a new message or a new group to communicate to, like Old Spice ‘Man Your Man Could Smell Like Model’. They knew they had effectively lost a whole generation of consumers, so they took decisive action to win the next over with a now famous series of ads with zany, internet humour. They quickly went from old and dusty back to best-selling brand by picking a new target (young men and the women who mostly buy them deodorant) and appealing to them over and over again.

2. Doing the same thing repeatedly and expecting different results is the definition of insanity.
When you find yourself losing a war, pick a whole new fight (don’t just change your weapon). For example, if you’re a big gin brand on the decline; get away from the category standard fluff like botanicals and cocktails and find something new to talk about, to appeal to new consumers. That’s what Tanquerray and Bombay Sapphire and every other gin brand does.
Don’t scrap out in that mess, try to win over beer drinkers, not Tanqueray drinkers. This was the thinking behind our latest work for Beefeater Gin.

3. Great brands are famous for one thing, and one thing only.

Never mind your six content pillars, your 17 different messages, across seven different channels. Never mind your segmented audiences, your endless programmatic tweaking.
Instead, find your single-minded purpose and exploit it. Answer the question “why would anyone want to see this?” We call this a fame point and we help brands find theirs. Then we exploit it, over and over and over again.

The meme artists – @thefatjewish@beigecardigan@moistbhudda – they have this down. You follow one, know know exactly what you’re signing up for, and you’re delighted to see them in your newsfeed.

4. Consistency is critically underrated at the moment.

Enough said!

Why Choose PassCert 210-065 Braindumps,We offer free update service for one year.After you purchase our product, we will offer free update in time for one year.PassCert Practice Exams for Cisco CCNA Collaboration Cisco are written to the highest standards of technical accuracy, using only certified subject matter experts and published authors for development. PassCert Cisco braindumps including the 300-101 questions examination question 300-115 guides and 300-115 guides the answer, complete by our senior IT lecturers and the CCNA 300-115 guides Collaboration product experts, included the current newest 210-065 examination 300-101 questions questions.100% Guarantee To 300-115 guides Pass All Your IT Exam.If you use passcert braindunps as 100-105 Practice Test your Cisco CCNA etc Exam prepare material, we guarantee your success in the 100-105 Practice Test first attempt. If you do not pass the Cisco exam (Implementing Cisco Video Network Devices v1.0) on your first attempt 300-101 questions we will give you a 300-101 questions FULL REFUND of your purchasing fee,if you purchase Cisco Exam Q&A,enjoy the upgrade Q&A service for free in one year. Cisco Exam Downloadable, Printable Exams (in PDF format) PassCert 210-065 Preparation Material provides you everything you will need to take your Cisco Exam. The Cisco Exam details are researched and produced by Professional Certification Experts who are constantly using industry experience to produce precise, and 300-101 questions logical. You may get questions from different web sites or books, but logic is the key. Our 100-105 Practice Test Product will help you not only pass in the first try, but also save your valuable time.Give your career a boost and start earning your Cisco certification today! 210-065 Downloadable, Interactive Testing engines. We are all 300-115 guides well aware that a major problem 100-105 Practice Test in the IT industry is that there is a lack of quality study materials. Our Exam Preparation Material provides you everything you will need to take a certification examination. Like actual certification exams, our Practice Tests are in multiple-choice 100-105 Practice Test (MCQs) Our Cisco 210-065 Exam will provide you with exam questions with verified 300-115 guides answers that reflect the actual exam. These questions and answers provide you with the 300-101 questions experience of taking 300-115 guides the actual test. High quality and Value for the 210-065 Exam:100% Guarantee to 100-105 Practice Test Pass Your CCNA 300-115 guides Collaboration exam and get your Cisco certification.Pass Cert Offers Free 100-105 Practice Test Demo for 210-065 Exam,You can check out the interface, question quality and usability of PassCert practice 300-115 guides exams before you decide 100-105 Practice Test to buy it.

Cisco 300-101 questions Certification Exam CD, CCNA Lab Workbook Routing & Switching 200-125 and CCNA CRAM Study Sheet CertificationKits also offers 100-105 Practice Test additional study resources for your 300-101 questions 300-101 questions Cisco exams.We are 300-101 questions proud to offer 100-105 Practice Test our CCNA Routing & Switching 200-125 Study Value Pack that is available for purchase for $69.99 if you already have your 300-115 guides Cisco equipment. This Study Value Pack will 300-115 guides provide you with the additional information you will need to pass your test! The CCNA Study Disc includes 50 instructional videos 300-101 questions and networking tools such as a TFTP Server and Subnet Calculator to help you pass your Cisco exams. Also included is our highly regarded and proven Cisco CCNA 100-105 Practice Test Lab Workbook that 300-115 guides will walk you through 400+ pages and 60 different hands-on lab scenarios. What good is having the equipment if you don’t have labs to follow along with so you can understand the concepts? This is a great companion for any Cisco home lab. We also include our CCNA R&S TCP/IP Poster which clearly illustrates the TCP/IP concepts and has a handy IPv4 vs IPv6 chart as IPv6 is hit hard 100-105 Practice Test on the new exam. Finally, you have read all the books, you 300-101 questions have taken various test exams and now 300-115 guides you wish 300-115 guides you had a nice cheat sheet that had all 100-105 Practice Test the major concepts on it. Well we have it for you! Our Cisco 100-105 Practice Test CCNA CRAM Sheet is a six page full color laminated fold out that is easy to read, easy to carry and will give you the extra edge you need to pass your CCNA exam! Additional Free Cisco Certification 100-105 Practice Test Resources CertificationKits also offers our various Cisco Certification Study Centers 100-105 Practice Test 300-101 questions where you can read hundreds of free exam topic articles, review lab scenarios and view various videos. Feel free to browse the CCENT 300-101 questions 100-101 Study Center, the CCNA 300-115 guides v2 Study Center, our free CCNA Study Guide, the CCNA Security 640-544 Study Center, the CCNA Voice 640-461 Study Center, 300-101 questions the CCNP Study Center, or 300-101 questions the ultimate CCIE Study Center. You can also follow us on Twitter under CertKits and on Facebook under where we will highlight some of our most popular articles. Finally, we have Cisco CCNA, Cisco CCNP, CCIE, Microsoft MCPIT, Citrix CCA, Comptia A+ Net+ Sec+ Project+, VMWare VCP 5, and more 300-115 guides certifications on staff! So, we know networking! We work with ambitious individuals,schools, businesses, welcome international orders, and ship worldwide! No order is too large or too small!

5. Brands should inspire consumers, not reflect them.
Brands who try to get ‘down with the kids’ always fail (hey, Pepsi!).
Brands who lead consumers – Nike, Apple, Red Bull, Vans – have carved their space in culture. You know exactly what they stand for, and you buy into it or you don’t.
Be yourself, activate that fame point. Don’t try to be who people tell you your consumer wants you to be.

6. MOST IMPORTANTLY, consumer ‘needs’ are always more important than brand ‘wants’.
This is what it all boils down to. You want people to look at your content, like you and ultimately buy you. But despite what some in our industry think, most people don’t truly care about brands, so we’ve got to work extra hard.
Find something your consumers do care about, and find a role in delivering that aspect in an authentic and credible way within your area.

If this sounds interesting to you and the needs of your brand, please get in touch with

For more information visit