Facebook could jumpstart its Snapchat clone by letting social media stars and public figures post Stories publicly. When Facebook Stories launched globally in March, you could only share to all their friends or a subset of them. Now if you allow public followers, you can post your Story publicly so anyone can watch. Public sharing gives Facebook Stories the potential to popularize internet celebrities the same way Snapchat and Instagram Stories can.
Facebook has proudly shared the rapid traction of Instagram Stories, both of which have over 250 million daily users. That makes them bigger than Snapchat, which has 166 million daily users for its whole app and has seen growth slow down since the Facebook-owned competitors launched.
However, Facebook hasn’t announced anything about Messenger Day or Facebook Stories usage, and many people say that few friends post on either. The fact that it took several weeks for people to spot the public sharing feature is a testament to its slow traction.