Lonely Planet has a new app for travel enthusiasts. Called Trips, the app uses an Instagram-like design populated with beautiful images of stunning places to adventure and holiday. Much like Lonely Planet’s website, the idea behind Trips is to offer travelers an easy way to share their experiences and discover new areas of the world — this time on their smartphones.
However, Instagram already has a healthy amount of travel enthusiasts uploading photos of fantastic places for viewers to check out on a daily basis. National Geographic is one of the most popular on the platform, with a following of nearly 80 million. Lonely Planet, by comparison, has about 1.4 million followers on the platform.
That said, and despite lacking a ‘Search’ function as yet, the potential is massive for Trips to bridge the gap between the evident hungry appetite to consume aspirational travel imagery, and an extra value add to users, such as shop window styled ‘shop-this-trip’ function.