Amazon has launched a new feature called Spark aimed at improving product discovery in an Instagram-style shoppable feed that appears inside the Amazon app to showcase products.
Similarly, Amazon Spark users are encouraged to post stories, ideas and images of products they love, which others can react to with comments and “smiles” – Amazon’s own version of the Like or Favorite button.
The goal with the new program is to shift some of the social activity around products taking place off-site back to Amazon, where product inspiration can translate directly into purchases with a click of a button.
In this way, Amazon Spark could be seen as something of a Pinterest competitor, as well, but the actual format for the service is a feed-style interface – which is why the comparison with Instagram seems more apt.
Source: Business Insider UK