Facebook trials film booking functionality

Facebook appears to be testing a Movies feature in the More menu of its flagship application, including the option to buy tickets via Atom Tickets. Users with access to the feature can search nearby movie options by film or theater, and they will see a list of showtimes and have the opportunity to purchase tickets without leaving the app, via an integration with Atom Tickets.

While Facebook hasn’t commented on these user observations, the functionality shift demonstrates how the platform is looking to keep its user base locked in and engaged for greater periods of time.

By enabling those active on the platform to carry out everyday tasks, which would previously have required visits to a number of different locations online, Facebook are following a model first introduced by China’s ‘Super App’ – WeChat –  which lets users do everything from booking taxi to paying utility bills. 

Source: AdWeek