Facebook Stories might not be a ghost town for long. After testing in Portugal last month, the option to syndicate your Instagram Stories to Facebook Stories has now begun appearing to US users. Now Facebook confirms this feature is officially rolling out, and everyone should have it soon, if not already. The only exception is businesses, since they’re not allowed on Facebook Stories yet.
The feature should drastically cut down on the annoyance of manually syndicating your Stories, which takes both extra time and can lead to reduced image quality as posts are saved and re-uploaded elsewhere. Stories are supposed to be raw, and created in the moment, but all that cross-posting can steal your attention from what you were doing.
Facebook has effectively pivoted to Stories, making it the main destination for posts from its Camera and its augmented reality Camera Effects platform. Today’s launch shows Facebook is doubling-down on Stories rather than retreating even though it’s been off to a bit of a slow start since its global launch in July.