To boost the popularity of Stories, Facebook could turn to its photo-centric sister app. In a new feature test first spotted by the Next Web’s Matt Navarra and Twitter user @mruiandre, some users are seeing an option to share Instagram Stories directly to the main Facebook app. Instagram has since confirmed that the feature is indeed in testing.
Facebook added its own version of Stories earlier this year, but the feature hasn’t taken off with the same gusto as its Instagram counterpart. The company could solve that problem by mixing Instagram content into Facebook itself, as users seem perfectly happy posting on-the-fly photo and video updates to the photo-sharing app.
All of this activity illustrates how the social media giant is continually adding functionality to keep its active user base locked in and engaged.