Earlier this week, Twitter launched a new feature called “Happening Now” aiming to make its service more accessible to newcomers by aggregating topical tweets, beginning with sports, before expanding to other areas like entertainment and breaking news. If this sounds similar to Twitter’s existing Moments feature, well, it is.
Moments, too, offers a way to learn more about a given timely topic across a number of categories, like Sports, News and Entertainment.
But Twitter Moments are a curated selection of tweets that tell a story, while Happening Now will take users to a dedicated timeline of tweets related to the event at hand. Moments are also often more visual, featuring images and videos, which is why they’ve been likened to Twitter’s version of Snapchat or Instagram’s “Stories.”
This is not the first (nor likely the last) time Twitter will try to make its service more useful to newcomers who just want to follow topics, not people. Last year, it updated its homepage for logged-out users so they could dive into various categories like News, Sports, Music, Entertainment, and more; plus view Moments and other featured tweets.
It also revamped its Explore section earlier this year to help users find videos, trends, and Moments in a single tab.