Facebook testing devolution of content by elevating city and region specific news

One way Facebook is looking to deliver additional value to its engaged daily audience is by serving content that concerns regions that respective users are geo-located within. The social media giants latest test feature – “Today In” – offering a mixture of a mix of city-specific events, announcements and local news hopes to do just that.

As TechCrunch this week confirmed, “For its new local hub, Facebook is starting with a small batch of test markets”. While this is currently targeted at a range of cities in the US, there is a good chance it will be extended globally and could even become a permanent feature – depending on uptake.

The ultimate ambition of this localised feature is to provide users with a bespoke and tailored feed of information – with genuine relevancy to their daily lives – in a bid to enforce Facebook’s daily utility and keep active users on site for an increasing amount of time.

Source: TechCrunch