Instagram trials posting Stories direct to Whatsapp

The cross-platform ties between Facebook and Whatsapp have this weekend been extended to Facebook-owned photo-sharing platform Instagram.

TechCrunch this week ‘confirmed that the company is now running a test to let users post their Instagram Stories directly to WhatsApp, as a WhatsApp Status, a corresponding Snapchat-like feature in the latter messaging app where decorated photos, videos and GIFs can be posted with encryption, disappearing after 24 hours.’

Crucially for Facebook, owner of both social platforms, the impetus for enabling greater sharing across its various applications is not only to get them to spend longer o its owned channels; but moreover to improve how it moves user from one Facebook-owned app to another, encouraging engagement even when the apps are not open.

Source: TechCrunch