Snapchat launches augmented reality developer platform Lens Studio

Snapchat is now allowing external developers to create their own AR realities through its newly launched Lens Studio AR developer tool for desktops – allow create World Lenses that place interactive, imaginary 3D objects in your photos and videos.

By opening up the ability for anyone (in theory) to develop their own AR creations, Snapchat will improve its entertainment value, helping it to compete with Facebook’s own Camera Effects AR platform that launched to all developers early this week. Allowing original creations to be deployed on Snapchat’s channel offers a greater incentive for brands, developers, and creators to get involved.

Source: AdWeek