Snapchat user growth falls to 5m for Q3

As TechCrunch this week reported, ‘Snapchat’s uncertain future received another blow this week with Q3 2017 earnings report that saw it miss financial expectations and add just 4.5 million users.’

While it emerged that seventy percent of the 13 to 34-year-old population in the U.S., France, the U.K. and Australia now use Snapchat, understanding how to bring new users onto the platform and keeping those users on their for longer, is the big question facing the platform.

Source: TechCrunch