A trend from 2017 that is set to continue through 2018, is big social platforms attempting to localise and refine what they serve to their audience.
In this spirit, Google is currently testing a platform called Bulletin that will allow anyone to publish local news stories and events. Google described Bulletin as a way for people to communicate information of local interest, like bookstore readings, local sporting events, or information about street closures, for example.
In Google’s own words: “Bulletin is a free, lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web (without having to create a blog or build a website). If you are comfortable taking photos or sending messages, you can create a Bulletin story”.
By rooting user experience in their locality, Google is part of a growing move towards creating content tailored to smaller communities, ultimately to boost relevancy, engagement and usability.