Remember Vine? The short-form video hosting service, which let users share six-second-long looping video clips, peaked in 2013 due to a host of ‘video stars’ creating funny clips and growing massive followings. The channel was deactivated in January 2017 after five years of operation, but word on the grapevine is that it could be set to return as early as this summer.
The Verge this week confirmed, “Dom Hofmann, one of the co-founders of short-form video platform Vine, has been hard at work on a successor to the now-defunct mobile app he’s simply calling v2. Since announcing his intentions at the end of November “without a plan” and to “force the issue,” former Vine fans, users, and those who just want to see the app’s more innocent and comedic spirit resurrected have offered feedback and seemingly endless enthusiasm for the project.”
While there are still a lot of question marks around functionality, as well as how it could carve out a niche against the likes of Facebook, Instagram and Snapchat, the announcement offers the chance for both brands and content creators to reconsider how the platform could become part of their broader communications mix.
Source: The Verge